Sylvie Astrid​

Design isn’t just about making things look pretty — it’s storytelling and forming connections that count. I create branding, marketing materials, and websites that give purpose-driven businesses the clarity and confidence to grow. Thoughtful design becomes the foundation for marketing that resonates, helping your work reach its full potential. Every detail — from color and layout to imagery and typography — is carefully chosen for its impact on how people feel and engage with a brand. My approach is rooted in understanding each client's needs and offering design solutions that serve their goals.

I’ve been at this a long time, starting at Landor Associates, where I moved from the ground floor to collaborating on campaigns for Fortune 500 companies like United Airlines and FedEx. Since then, I’ve worked on everything from illustrations for The San Francisco Art Institute to publications for William Stout Architectural Books, and designs in the health and wellness sector. among others (check out my clients for the full picture).

Design is everywhere — in the airport, on your phone, and on the screen you’re reading this on now — it shapes how we experience modern life. I keep empathy at the center of my process, because I want to create work that's not just beautiful — work that supports people who dream big and make things happen.

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Want to hear more about how I think about design?
Every now and then, I send out Little Letters on Branding & Meaning, where I dive deeper into the ideas behind my work and share insights on branding, design philosophy, and inspiration. It’s a little corner of my mind, wrapped up in an email — just for you. Sign up here.

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