image of senior man with goggles on head for Senior Care Authority

CLIENT: Senior Care Authority

PROJECT: Enhancing the Value of a Non-Profit that Supports Families of Aging Loved Ones

ELEMENTS: Branding, Landing Pages, Promotional Materials

OVERVIEW: When Senior Care Authority reached out, their branding felt scattered and didn’t reflect the warmth and care they provide. I helped refresh their identity with a more consistent palette, typography, and imagery — something that truly aligned with who they are and the people they serve. I also streamlined their communications, removing anything that didn’t support their message and introducing fresh photography that sheds a more modern light on aging. Since, SCA has grown from a few locations to dozens of thriving franchises.

Thanks to Sylvie our materials are consistently on-brand: every brochure digital marketing piece and web page is a work of art. Sylvie’s patience and communication skills ensure the company’s requests and preferences are heard and met. Her work is a beautiful conduit connecting us with our clients and partners.

— MARCY BASKIN, VICE PRESIDENT, SENIOR CARE AUTHORITY