Method | Design starts with an idea and evolves into a fully realized creation. It’s a journey fueled by curiosity, collaboration, and thoughtful execution.

My method is guided by the belief that good design begins with good conversation. We’ll talk about your vision, goals, timeline, and budget, to make sure we’re aligned from the start. Then, together, we’ll move through a process that’s thoughtful, collaborative, and full of care.

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Proposal & Timeline

After an initial consultation, I’ll send over a proposal that outlines the scope, timeline, and next steps — clearly and simply.

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Discovery Phase

We’ll dive into a conversation where we get to know each other. You'll share your ideas, your challenges, and what truly matters to you.

 

Creative Direction

I’ll craft a visual direction that captures the essence of your brand and speaks to your audience.

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Initial Concept

We’ll explore the first set of ideas, and you’ll have plenty of opportunities for feedback, including two rounds of revisions.

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Refinement & Finalization
Together, we’ll shape the work until it feels just right and you feel ready to move forward with intention and confidence.

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Technical Resolution

I’ll take care of the technical side, so everything will run as smoothly as it looks.

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​The Finishing Touches​

This process isn’t just about design — it’s about making something meaningful, built with care and designed to last. Ultimately, we want the work to feel as authentic as your original vision.

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Ready to begin?

Consider some options and let's start a conversation.

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Want to dive deeper into how I think about branding and design?

I send out Little Letters on Branding & Meaning every now and then, where I share thoughts, inspiration, and the stuff that doesn’t quite fit on the website. It’s like having a coffee with me, but in your inbox. Join me here.

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